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Elephas

AI writing and knowledge assistant for Mac, iPhone and iPad.

$12,500

MRR · as of Jan 21, 2026 · more than 90 days old

⚠ Stale: this figure is more than 90 days old. It stays visible but is not counted in verified totals or rankings until a fresh dated figure is published.

Facts

Founders
Ayush (co-founder)
Website
elephas.app ↗
Main growth channel
Reddit to the first $3K MRR, then SEO (founder on Starter Story) (Jan 21, 2026, source)
How it earns
Monthly and annual subscriptions plus lifetime deals for its Mac app (per the founder).
Audience
B2C
Stack
Swift, Claude Code, Gumroad, Plausible, Ahrefs
Founded
—
Last checked
Oct 16, 2026

How they did it

Auto-built from our data

What they built

What
AI writing and knowledge assistant for Mac, iPhone and iPad.
AI role
AI-native product: AI is the product, people run the business
Sells to
Consumers (B2C)
How it earns
Monthly and annual subscriptions plus lifetime deals for its Mac app (per the founder).

Launch and growth

  • Jan 21, 2026: $12,500 a month (ARR ÷ 12) founder-reported source ↗

Traffic and distribution

  • Reddit to the first $3K MRR, then SEO (founder on Starter Story) (Jan 21, 2026, source ↗)

Pricing

  • Model: subscription, one-time purchase

The AI under the hood

Stack and tools

  • Swift, Gumroad, Plausible, Ahrefs (as published by the business)
  • 5 tools named on camera, each quoted: see Built with

Built only from sources linked on this page. Founder statements are labelled and self-reported; they never count toward our totals or rankings. Revenue charts use first-party figures. Something wrong or missing? Tell us. All playbooks →

Built with

The tools Ayush (co-founder) named on camera in How I Built a $13K/Month SaaS (Starter Story, Jan 21, 2026; YouTube video R4BS_UiTBPw).

AI codingClaude Code “I think Claude code is probably the number one tool AI tool”
PaymentsGumroad “We use Gumroad for selling licenses”
AnalyticsPlausible “this is a plausible dashboard”
Frameworks and languagesSwift “Elephant is a native Mac app, so it's built with Swift”
SEO and marketingAhrefs “For marketing, we use AI traps”

Quotes are from the episode's auto-generated transcript, so spellings in quotes can be off; tool names are normalized. Only tools the founder named are listed, so this is not a complete stack, and it reflects the episode date. What AI founders build with →

Sources, history and all figures2 sources linked

Sources · 1 independent source with figures

All revenue figures

MRR (stated ARR of $150,000 ÷ 12) · Jan 21, 2026$12,500
Last 30 days—
Total revenue—
Profit—

Founder-reported figures from the linked Starter Story interview (stated on camera); not independently verified.

What the founder and others report

  • Founder interview: "zero to 150K ARR over the last three years"; Reddit, then SEO; sells subscriptions and lifetime deals Jan 21, 2026 · Starter Story (YouTube) · founder statement, unverified · source ↗

Founder posts are self-reported and labelled. A figure counts as verified only when the company publishes it on its own open revenue dashboard.

Spot an error or have newer numbers? Send a correction. Run Elephas? Get featured → (clearly labeled, $49/month; it never changes rank or numbers)

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